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And we are back to Part 3 on our series of "Unpacking Employer Sponsored Health Insurance". As a reminder, in Part 1 we talked about how Employers are less interested in reducing costs than what people typically think. In Part 2 we delved into the variance between employers, and how that can be a critical factor in assessing Go-to-Market strategies.
Now we turn to another misconception that many founders still cling to: frequently founders believe employers are waiting for your point solution to solve of their benefits needs, when in reality Employers are less interested in your solution than you think...
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